For 8 years he worked strenuously at the task. and at the end of that time he was no further ahead than at the beginning. The effort killed him. An exaggeration? Certainly. And one which did not recognize or concede the fierce independence and love of liberty of the immigrants who settled the San Joaquin Valley. To them. every effort to coordinate the pricing and production of raisins. even though it was for their benefit. was an abdication of freedom. Contrast this if you will. however. to the vigorous and demonstrably successful threefold program of coordinated merchandising. advertising. and publicity promotion being carried out today by the California Raisin Advisory Board.
Identified stereotypes
Immigrants in the San Joaquin Valley are fiercely independent and resistant to coordination, even if it benefits them.