Alex devoted significant time and energy to the development and promotion of the "Trusted Choice" brand for independent agents. Thanks to his leadership. the Trusted Choice initiative has successfully created a distinctive mark that conveys the virtues of the independent agent insurance delivery system. Alex Soto is also a great American success story. He came to the United States as a political refugee after fleeing communist Cuba in 1960 at the age of 11. When he arrived in this country. he did not speak any English and had to completely start over. learning the language. customs. and assimilating. Alex has gone on to achieve numerous accomplishments and is now the president of InSource.