Studies have shown that. after visiting the United States and Interacting with Americans. 74 percent of visitors have a more favorable opinion of our country. In recent years. overseas travel to the United States has suffered. In the wake of the September 11. 2001. terrorist attack. the United States made a number of necessary changes in the visa and entry processes to improve security. but some of those changes have confused and deterred visitors from even the friendliest countries. Many in the travel industry have continued to express concerns about the perception that the U.S. entry process is unnecessarily antagonistic. In order to strengthen our competitiveness and recover lost international market share. we must improve and better explain the process for travelers coming to America.