At the age of 24. he cofounded the independent Atlantic Records label. mounting a historic and formidable challenge to contemporary industry giants by his keen ability to scout and develop talent. In other words. he knew a winner when he met one. John Coltrane. Ray Charles. and the Rolling Stones are among those in his repertoire. An exemplary immigrant. Ahmet was well known for his "culturally triangular" relationships: He was a Turkish Muslim. many of his fellow executives were Jewish. and many of the artists they produced were AfricanAmerican Christians. David Geffen. the acclaimed entertainment mogul whom Ertegun introduced to the record business. noted that fewer people have had a greater impact on the music industry and that no one loved music more than he did.
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