The White Sox front office caught on to this trend and began marketing the Sox with their "Grinder Ball Rules" ad campaign. One of these "rules." Grinder Ball Rule #7. was demonstrated in a print ad featuring White Sox closer and Japan native. Shingo Takatsu with the line: "To win. you need defense. speed and discipline. . . And immigration." That ad captured two of the important components of this historic team: the hard nosed ball playing of the Sox and the diversity of players that came together to win the championship as a team. The White Sox dugout at times sounded as if it were a miniUnited Nations. Jose Contreras and Orlando Hernandez from Cuba.
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