We would all readily admit that when affirmative action is implemented as a numbers game that merely counts how many women or minorities are employed. it works against the needs of business as well as the people it was designed to help. However. our society is changing so rapidly that a diverse work force is becoming the rule rather than the exception. For example. it is estimated that in the very near future. 85 percent of the now jobs in the labor force will be filled by women. minorities. and immigrants. Organizations that are looking to their future will have to evaluate the impact that diversity in our society will have on the marketing of their products or services. What better way for an organization to ensure innovation than through the cultivation of a diverse work force.
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