He carried the cry for farm workers rights to the fields of California and echoed the call for La Causa. the struggle to raise political consciousness and deliver Justice to all Latinos. With every breath. Cesar Chavez brought passion to his quest for Justice. But his triumphs sharpened the bittersweet taste of organizing and unionizing the migrant workers. A step forward in the march was often matched by a step backward. success often mixed with suffering. It was in 1962 that Cesar Chavez took out his life savings and first organized the National Farm Workers Association in the San Joaquin Valleys agricultural town of Delano.