Yet despite cruel economic circumstances and stiff competition. Joe Bruno realized his dream. To quote Birminghams distinguished morning newspaper. The PostHerald. Joe Bruno has shown us all that the American dream is no myth. In capsule form. let me summarize the impressive business career of Joe Bruno. He is the son of an Italian immigrant who toiled long and hard in the steel mills of Alabama. In 1932 he started his first store with a vision that may have seemed hopeless in a nation in the throes of the Great Depression. It was a family storea "mom and pop" grocery storethat began with a $600 investment.
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