The promoters of "Visit United States of America 1960" encountered two principal obstacles to their efforts. The first was the widespread apprehension among Europeans that travel in the United States would be prohibitively expensivevirtually nothing in the way of organized tours. package deals. and informative guide books was available to allay such fears. The second great obstacle was the popular impression among Europeansby no means wholly unfoundedthat virtually insuperable hurdles had to be overcome in order to acquire a visitors visa. At the NATO convention in September 1960the other NATO. that isrepresentatives of the tourist industry agreed that promotional activities had been pitifully inadequate but that the really forbidding obstacles to massive tourist travel in the United States were high costs and the redtape of entry procedures. Other assessments of Visit United States of America were even less charitable. Warren E. Kraemer. first vice president for traffic and sales of the Scandinavian Airlines system. pronounced the effort a spectacular flop due to rigid enforcement of immigration regulations by unimaginative bureaucrats of the State and Justice Departments. which agencies. according to Kraemer. threw obstacle after obstacle into the path of the foreign visitor. Time magazine on December 19. 1960. also pronounced the program a flop. Richard C.
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immigration visa