He says: Another factor that we can not afford to overlook is the fact that the character of the American family changed from 1890 to 1905. That Is. prior to that time. the great majority of people or families in the country were of Englishspeaking descent. From 1905 to 1920 we had a tremendous amount of immigration which finally resulted in a law being passed in 1920 prohibiting further excessive immigration. Now. I dont think that if we had today In this country people to the amount of 90 per cent of English descent that we would ever have had chain stores to the extent we have.
Identified stereotypes
Immigrants are changing the character of the American family and leading to the rise of chain stores.